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Digital Marketing: Expressing yourself online or feeding marketing analytics?

25th June 2020 @ 6:00 pm - 7:00 pm

This webinar is part 2 of a new event series and collaboration between the University of Cambridge (Trust & Technology Initiative; Judge Business School) and 3 local technology networks: CETC, CW, CN.

Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School, and Sue Keogh, founder of the creative agency Sookio (sookio.com), will discuss digital personas and how the unstructured data that they provide can benefit digital marketers and businesses. Their talks will help us discover:

  • What a digital persona is and how it has evolved as technology developed and different generations entered the web 2.0
  • How our data can help businesses and marketers
  • The risks that both individuals and businesses should be aware of when dealing with digital personas and related data.

This event will be run as Zoom Meeting, with Q&A and breakout rooms, without recording. Attendance is free.
Please register your interest on Zoom; this will help us with running the virtual event.

Your sign-up details are collected for the purpose of the webinar only and will not be made available to third parties, in accordance with GDPR principles. You will receive a joining link and password automatically after registration.




Shasha has a PhD in business from Fudan University and has just co-authored a paper published in the Journal of Marketing Research on how consumers and marketers use facial information to make important inferences about others. Her work looks at the cues on consumer behaviour and preferences that businesses can gather through the visual data we exchange everyday on the internet and social media.


Sue started her career in BBC radio production, at a time when the shift from analogue to digital was taking shape. After time spent as Project Manager for ITV.com and a homepage editor for Yahoo and Aol, she founded creative agency [sookio.com] Sookio in 2008. From their creative hub on Mill Road, they offer content creation such as copywriting, video, social media and podcasting, coupled with strategy and training to clients predominantly in education, life sciences, tech and healthcare.


A Lorenz
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